Product Marketing

We help accelerate growth for your business through a combination of marketing, user experience, product, and analytics.

We achieve this by messaging product value, becoming the voice of the customer, and determining the best distribution channels.

Voice of the customer

Through customer research and pilots:

• We validate key product hypotheses, such as product-market fit, target customer, and pricing strategy
• Create competitive overview of industry and products
• Develop buyer persona and customer segmentation
• Provide customer feedback to internal teams

Messaging product value

• Develop product messaging and positioning framework
• Develop and coordinate launch plans
• Define product pricing
• Create content and collateral communicating product value

Distribution

• Investigate and prioritize potential distribution channels
• Ongoing testing, analysis and optimization of distribution channels to drive higher performance
• Advise on the execution marketing programs